There are many reasons why we buy art. Many of us buy art for nostalgic reasons.  Many people buy pictures of family and children because the images mirror there own family structure or reflect there family values. The biggest reason we are drawn to a work of art and make the decision to purchase is becasue it makes a connection with our own life.

At the other end of the spectrum are those artists who have turned to some form or other of abstraction, attempting to express or interpret certain ideas, qualities, feelings or mood.  Often they work in highly personal styles, emphasizing self expression and individual identity. This has created amazing diversity but sometimes quite a job for the viewer to "get it". Our involvement in this type of art can be just as intense as that with realistic art. It can be cerebral, thought provoking, interesting, visually appealing, sensually pleasing, or any number of intangibles that elevate us and enhance our well-being. 

In between these two extreme points are a number of styles, traditions and schools of thought about art. And there are as many reasons for buying art. 

An increasing number of us are exploring ways of integrating art into our home and office decor.

When we buy art to decorate, decisions are generally guided more by the eye. Our connection with the subject matter is less important than considerations of color, texture and size. Today's art market offers a growing selection of art that could be considered purely decorative. This type of art tends to correspond with prevailing trends in decor and changes with the trends.

When we buy art to decorate we get a chance to be artists of a sort, to use our own unique artistic sense to choose artwork and to creatively place it within our homes or offices.

Collecting art for love and profit is one of life's great pleasures. Art collecting has a long history, and most of the world's art museums grew out of great private collections formed by royalty, the aristocracy, or the wealthy. There are fewer of us who fall into the category of "collectors". Broadly speaking, collectors are people who are building up a long term holding of works of art. Some collectors will accumulate the work of one or several individual artists whose careers they are following, while others collect many artists' work. Most collectors are very much concerned with value and some collect with profit in mind.

While there is the perception that art collecting is something only the wealthy do, many   of us who have struggled to buy original art with some consistency for pleasure and enlightenment can lay some legitimate claims to being collectors. Carpets, couches, lamps and knickknacks come and go in a lifetime. Art endures the centuries.

Read what smart investors are saying. Art appreciates!

Downturns typically mean a slowdown in investments that are seen as discretionary, but industry watchers say the credit crunch has left the appeal of so-called "investments of passion" art, wine and collectibles largely untarnished. "The art market did not suffer repercussions when the Internet bubble burst and it is doing extremely well today, even after the credit crunch," Robert Tomei, CEO of Italian fund manager Advanced Capital, who is launching his third art fund. "If you look at our portfolio, losses have never exceeded 10 percent including costs, and this is because of the intrinsic value of art. Art doesn't burn cash, it isn't an Internet company. For the full article visit: (Reuters - London)

Art Banking is just one of a growing number of non-traditional wealth-management services for the ultra rich. Art banking tops the list of those services, as art is the leading investment-of-passion among the world's ultrahigh-net-worth individuals. The value of sales at the world's auction houses has tripled in the past five years - a trend reflected in the Canadian art market. For the full article visit: (Globe and Mail)

The bottom line is that whether we buy art to mirror our lives, to express our identity, to enhance our quality of life, to decorate our homes, or for the pride and profit of collecting art, most of us buy art because we like art.

And when faced with the question from customers  what artwork to buy, our response has consistently been, "Buy what you like".

It is one of the most subjective things you will do. You alone know what motivation is strongest in you and you are the one who will have a personal relationship with the artwork. Let your investment be in pure and simple enjoyment!

Be an individual, buy original art.


Selecting a work of art is a pleasurable, enjoyable experience. Here are some tips to help you get started turning your blank canvas into a work of art:  

  • Why are you looking to buy? Is it for your home or office? Is it a gift?
  • Do you have any specific requirements? Think about dimensions of the work, the space/function of the work, materials to be used.
  • Do you have any particular styles, colours, materials in mind?


Visualize your space and see what you want it to look like in the future. Choose a style you like abstract, modern, or impressionist and concentrate on pieces that fit into that category. Worried about colour? Bring along a paint chip or fabric swatch to help you find the right colour palette. Do you prefer an eclectic look?


Once you have decided what you want to buy, you should also consider the following: 

  • Does it make you feel good?
  • Is it aesthetically pleasing
  • Is it a piece of work you just can't imagine walking away without?
  • Does it have any special requirements for installation?
  • Will it fit the space in your home or office?
  • Does the piece need framing or a change of frame?


You don't need a large budget to get good art up on your walls. Your home does not have to suffer with naked walls. If you're sick of staring at leftover college posters or stretches of blank white paint, try decorating your space with sculptures, paintings or photographs. Finding fine art doesn't have to be difficult or expensive.